After the enactment of FHA and then Fannie Mae, mortgage lending had begun the rise as profitable and reliable investments in the mortgage financing industry (mostly savings & loan banking institutions) but, as mentioned above, many who wished to purchase a home could hardly afford one until these two agencies were created and later the VA (Veteran's Administration) Loan Guarantee program, intended specifically for World War Two veterans and their wives. There was more competition in the real estate financing market and home loans were now referred to in terms of the type of mortgage home buyers qualified for instead of the type of borrowers mortgage banks were willing to lend to (when many borrowers did not get mortgage loan approvals despite their qualifications) based solely on the bank's discretion and/or prejudices.
With more competition in the mortgage industry came more risk-taking, not recklessness in the early days, but risk-taking which meant that the huge increase in mortgage applications being taken by lenders approved to issue FHA-insured and VA guaranteed mortgage loans (VA loans had to be approved and stamped by the Veterans Administration) and loans closed was mortgage business that perhaps included a number of applications that may have otherwise gone to the savings & loans were it not for the restrictive lending policies and guidelines they adhered to. Despite this noticeable spike in mortgage business being done all around him, the conventional (traditional) mortgage lender was in no hurry to change his lending policies and guidelines, so changes to the conventional (traditional) mortgage loan did not occur as quickly as expected by some industry professionals.
FHA, VA, and PMI (Private Mortgage Insurance) were the other widely recognized mortgage loan programs on the market where the conventional mortgage loan was established as the traditional mortgage type... The mortgage prototype, if you will. Each of these programs deviated from the qualifying requirements and guidelines set forth by the conventional mortgage loan, except that PMI loans were based almost entirely on the conventional mortgage lending guidelines but differed in the LTV (Loan-to-Value) ratio which could be as high as 95%, thereby requiring a home buyer to make a down payment in as little an amount as 5% of the purchase price or appraise value (whichever is less) of the home s/he was purchasing. Continued...

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